Kick the Drink… Easily!

Jason Vale

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Sex, Leadership and Rock’n’Roll
Leadership Lessons from the Academy of Rock

At last, a book that cuts through the jargon of leadership and personal development. It offers a real world source of inspiration and provocation in areas such as: creativity, innovation, relationships, motivation, leadership, high performance, learning and reinvention. The unique approach springs from the mix of leading edge concepts with the wisdom of the street in the form of rock music. This is served up in a quirky, challenging but intelligent way.

Peter Cook has skilfully synthesised these diverse viewpoints due to his background, both as a business academic, MBA graduate and tutor, strategy consultant and thought leader and also as a musician, writing and performing music, in rock bands.

The book examines the issues using the analogy of ‘Sex, Drugs and Rock’n’Roll’ rather than the language of prophets, consultants and gurus. In this context, the letters MBA stand for Management By Attitude.

Let there be Rock’n’Roll Leadership!

None would doubt that we live in a Rock `n` Roll Age--so what makes more sense than a brilliant, original, rockin` Rock `n` Roll model of business management and leadership? Sex, Leadership and Rock `n` Roll is a marvelous book, which closes the door on the tidy, hierarchical, know-your-place `Orchestral Age` and ushers in a new, creative era of challenge and change. Hooray!

Tom Peters

How do you take a group of 300 people on the most sexy Rock’n’Roll trip on the planet when you’ve got a quarter of a million pound hole in your budget? That is where this book comes in and thank goodness I’ve got it.

from the foreword by John Otway