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Crown Buildings, Bancyfelin, Carmarthen, SA33 5ND,
United Kingdom


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+44 (0) 1267 211345


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Andy Cope

Andy Cope is the author of the famous Spy Dog books, a trainer and keynote speaker. He is an expert in positive psychology and happiness, which led him to develop The Art of Being Brilliant. This is delivered in various forms as workshops for businesses, conferences, teachers and teenagers. It has also informed the thinking behind his brilliant books.

Click here to listen in on Andy’s podcast with Pivotal Education - ‘Being Brilliant!’.

Connect with Andy


Publications by Andy Cope

The Art of Being a Brilliant NQT

Everything a NQT always wanted to know about starting their…

The Art of Being a Brilliant Middle Leader

The Art of Being a Brilliant Middle Leader by Gary…

The Art of Being A Brilliant Primary Teacher

On a good day, being a primary school teacher is…

The Art of Being a Brilliant Teacher

Teaching is an art; with the right techniques, guidance, skills…

The Art of Being a Brilliant Classroom Assistant

The Art of Being a Brilliant Classroom Assistant is a…

Author Blog

Project happiness

October 22 2016

It won’t have escaped your notice that there’s a big vote about to happen across the pond. As a rule, we don’t tend to do politics at Art of Brill but there’s something about Trump that stinks and as for Mrs C? The gut feel ain’t great there either.

So let’s move to an election that counts. One in which your vote will enhance an entire community, spreading happiness and wellbeing further than the eye can see.

We've entered a bid into the Aviva Community Fund. If we get the cash it will be spent on our world famous school projects, in which we empower children to make their schools and communities much happier places.

Aviva have set it up as a bit of a beauty contest. There are 4,000 projects all wanting the cash and to stand a chance, we need to be in the top 10. Look folks, we hardly ask anything of you, but on this occasion, we need a small favour.

To play your part, please cast your vote for 'Brilliant Communities'.

For some bizarre reason, you have 10 votes, so if you’re feeling extra kind, we’d like all 10.

Imagine? If we win the cash and invest in children’s wellbeing, and the happiness ripples across their communities and across the Atlantic, Mr Trump and Mrs C might actually start being nice to each other.

Thank you so much

A x Aviva Community Fund vote

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Apple will fail

October 12 2016

Yes, I know. It’s a ridiculous statement.

In every leadership or business book written in the last 10 years Apple has been held up as a model of how to do things.

Steve Jobs is a demi-God, worshipped as a creative visionary who invented simplicity. Apple, the most profitable company in the history of profitable companies. The organisation that has an income greater than the entire 1977 US stock market. The company that's bigger than the GDP of Slovakia...

And here I am, an academic ruffian, suggesting that Apple’s going to go belly up.

What’s more, I’m even daring to suggest that it’ll happen a lot sooner than you think.

How do I know? Because nothing is permanent.

The pace of change has quickened to the point that business cycles are shortening. Global competition is like a pack of rabid dogs and sooner or later, Apple will get bitten.

Some other company will emerge as the ‘new Apple’, headed by the ‘new Steve Jobs’ and historians will look back at these paragraphs and coo at my foresight.

And don’t get me started on Dickie Branson...

So, as the world quickens, what are we supposed to do?

I think the trick is to stop trying to keep up and, instead, watch it hurtling by in a blur. Enjoy being part of the hurly burly.

Be proud in the knowledge that historians will look back at us and go “Wow! They really were in the eye of the storm. They coped with the advent of the internet and ‘all you can eat’ data. They had the ISIS thing going on, and Brexit. They grappled with social media and Trump! Oh, and the fall of Apple.”

And while life hurtles by, take time out to enjoy it. Remember that in 40 years time, these are the ‘good old days’.

So my best advice is to take time to enjoy today, today.

Andy C

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