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Crown Buildings, Bancyfelin, Carmarthen, SA33 5ND,
United Kingdom


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+44 (0) 1267 211345


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Andy Cope

Andy Cope is the author of the famous Spy Dog books, a trainer and keynote speaker. He is an expert in positive psychology and happiness, which led him to develop The Art of Being Brilliant. This is delivered in various forms as workshops for businesses, conferences, teachers and teenagers. It has also informed the thinking behind his brilliant books.

Click here to listen in on Andy’s podcast with Pivotal Education - ‘Being Brilliant!’.

Connect with Andy


Publications by Andy Cope

The Art of Being a Brilliant NQT

Everything a NQT always wanted to know about starting their…

The Art of Being a Brilliant Middle Leader

The Art of Being a Brilliant Middle Leader by Gary…

The Art of Being A Brilliant Primary Teacher

On a good day, being a primary school teacher is…

The Art of Being a Brilliant Teacher

Teaching is an art; with the right techniques, guidance, skills…

The Art of Being a Brilliant Classroom Assistant

The Art of Being a Brilliant Classroom Assistant is a…

Author Blog

Why I love paying tax

January 11 2017

Back in the day, pre-government and before cities, humans lived in small communities of 150 or so people. Everyone knew everyone. You all mucked in.

If there was a fire in your house, the villagers would form a human water chain to the pond and back, dousing the flames.

If one the villagers was a thief, the community would sort it by sending one of the burly elders to his house, late and night. Problem solved.

If there was a famine, you’d eke out your food stores, sharing them with next door.

Nowadays we’re civilized. Kind of. We have organised society to take care of the problems. We’ve abdicated responsibility.

So, if your house is on fire, I’m not expected to be part of the bucket gang. I’ll simply dial 999 and capture the whole inferno on my iPhone.

If you’re short of food, I’ll let the welfare state top up your income so you can nip to the Spar for your fish fingers.

If there’s a thief, I won’t personally catch him. I will ring the police and they’ll make an excuse not to.

I’m being facetious.

I love paying taxes. Yes, really! The welfare state is about collective health and wellbeing.

'Taxes' are misnamed. I am not paying tax, I am investing in my community. I am purchasing a quality of life that’s inextricably related to the people around me. So I’ve trained myself to LOVE paying tax.

I can’t feed you, or cure you of cancer, or save you from fire, but I am able to contribute to a society that can.

Andy C

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A sparkling 2017?

December 31 2016

Breaking news from an Art of Being Brilliant delegate (in her own words)...

“You may recall asking us all to go home and tidy out our knickers drawer at the weekend. Coincidently, it was on my “to do” list anyway and so I did just that.

"I’m quite old fashioned and still line my drawers with paper and when the draw was empty apart from the lining paper, I hesitated and thought, shall I change the lining paper as well or not? I decided that I would, and on lifting the paper, I saw something in the corner of the drawer – on closer inspection I found it was my very expensive diamond eternity ring that I had lost over two years ago – I had given up on ever finding this ring a long time ago. I must have hidden the ring in my knicker drawer before I went on holiday (I think many people do this sort of thing so it is probably the first place a burglar would look!)

"Therefore, not only did I wear my best knickers to work on the following Monday (as advised by you!); I was also able to wear my long lost ring again!”

Putting aside the weirdness of our knicker advice, our aim at Art of Brilliance is to transform lives. Our mission is to go where other companies fear to tread. Indeed, we are not really a ‘business’ we see ourselves as a movement, one in which we help people to wake up to the magnificence of life.

We can’t guarantee diamond rings, but we can guarantee that happiness crops up in the most unlikely of places. Our job is to show you where and how to look.

Wishing you a peaceful and glittering 2017

Andy x

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