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Crown Buildings, Bancyfelin, Carmarthen, SA33 5ND,
United Kingdom


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+44 (0) 1267 211345


+44 (0) 1267 211882

Andy Cope

Andy Cope is the author of the famous Spy Dog books, a trainer and keynote speaker. He is an expert in positive psychology and happiness, which led him to develop The Art of Being Brilliant. This is delivered in various forms as workshops for businesses, conferences, teachers and teenagers. It has also informed the thinking behind his brilliant books.

Click here to listen in on Andy’s podcast with Pivotal Education - ‘Being Brilliant!’.

Connect with Andy


Publications by Andy Cope

The Art of Being A Brilliant Primary Teacher

On a good day, being a primary school teacher is…

The Art of Being a Brilliant Teacher

Teaching is an art; with the right techniques, guidance, skills…

The Art of Being a Brilliant NQT

Everything a NQT always wanted to know about starting their…

The Art of Being a Brilliant Middle Leader

The Art of Being a Brilliant Middle Leader by Gary…

The Art of Being a Brilliant Classroom Assistant

The Art of Being a Brilliant Classroom Assistant is a…

Author Blog

The IKEA Effect

September 29 2017

First of all, there’s a uniquely Swedish word with no direct translation into English; lagom. It means ‘not too much’, ‘not too little’, ‘adequate’ or ‘sufficient’. I like to think of it as Goldilocks’ porridge and bed situation or, just about right. You can have a lagom amount of food on your plate, live in a lagom house, and have your heating set to a lagom temperature.

Lagom bleeds into the Swedish idea of social fairness and goes some way to explaining why Sweden doesn’t produce rap stars. While Kanye West flaunts his bling and brags about his excess, his Swedish equivalent would be rapping about how well-insulated and fuel-efficient his moderate abode is.

The social fairness aspect of lagom explains why Swedish streets are litter-free - not because Swedes fear fines but because they think dropping litter would make the street less nice for other people. Whereas my litter-strewn street has bags of dog poo hanging from the tree branches like some sort of all-year festival of faeces.

Speaking of #2s, here’s the second link between IKEA and happiness. We’ve all built a Billy bookcase and we know that there’s an art to piecing it together. It’s so devilishly complicated that what you thought would be a one hour job has taken you all of Saturday and well into Sunday. There’s been a lot of cursing and the palm of your hand is bruised as you screw the last pieces together. All done, you look at your handiwork and feel proud. Your IKEA masterpiece holds a special place in your heart because of the effort expended.

And it’s the same with life. It’s devilishly complicated trying to piece it together and you’ll appreciate it more if you’ve had to struggle a bit. So, chill, grab a cuppa and take a moment to admire your magnificent handiwork.

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Breaking News

August 29 2017

We respectfully interrupt your day to bring you some breaking news: Our Andy has finally got his PhD.

You know how some people become Doctors because they’re God’s gift to academia. Well he’s not one of them.

DrCopeThe fact that it’s taken him 12 years gives you a clue. Andy’s PhD is a lesson in everything we talk about in our workshops; effort, positivity, resilience, huge goals and personal responsibility. In the end, we think Andy just ground them down?

While he’s mulling over whether to be called ‘Dr Happy’ or ‘Dr FeelGood’ one thing’s for sure; there may be 120,000 big words in his thesis, but there are none in our workshops and keynotes.

And in true celebratory style, we’ve decided to team up with Shonette Bason-Wood and run the UK’s first ever Happiness Festival!

The event is taking place in June 2018, at Old Trafford in Manchester, and with room for 1200 people, we thing it's going to be huge!

Tickets are available online now at the Festival of Happiness 2018 Eventbright webpage.

You can expect bags of science, loads of fun as well as a fabulous opportunity to learn and apply some simple principles that will transform your life.

The Festival of Happiness is a not-for-profit event. The aim is to cover the costs of the Old Trafford venue, hence the tickets are priced so anyone can attend. Any surplus money will be donated to charity.

What happens when you get 1000 positive people in a room? Nobody knows, because it’s never been done before. The only way to find out is to BE THERE.

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