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Crown Buildings, Bancyfelin, Carmarthen, SA33 5ND,
United Kingdom


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+44 (0) 1267 211345


+44 (0) 1267 211882

Avril McDonald

Avril McDonald is the bestselling, award-winning author of the Feel Brave series of books and founder of Feel Brave, a company with a vision to give all children access to tools that help them manage tough emotions and reach their potential. Avril has a Diploma of Education from Wellington College of Education, New Zealand, where she trained as a primary school teacher majoring in music and dance. She then had a varied career in digital entertainment before launching Feel Brave to give teachers and parents simple and practical strategies to help children with their emotional well-being. Her free ‘1 Dose/Day’ emotional well-being programme for children is now used in more than 350 schools across ten countries. Avril is an official partner of the New Zealand Life Education Trust and Patron of Westminster Children’s University.

Click here to watch Avril featured on TV3 Newshub and here to watch her on TVNZ - both national news channels in New Zealand.

Click here to read a feature on Avril’s Feel Brave series on New Zealand’s ‘Stuff’ website.

Click here to visit Avril’s Feel Brave Instagram page.

Click here to watch Avril featured on TV3 Newshub - ‘How to talk to your kids about their feelings’.

Click here to listen to UKEdChat‘s podcast with Avril McDonald.

‘Emotional tools for kids taught through books and songs.’

‘Teaching children empathy.’

‘Empowering kids to feel brave and tackle tough emotions’

Connect with Avril


Publications by Avril McDonald

The Complete Feel Brave Series (including Teaching Guide)

This set includes all 5 children’s story books and the…

Feel Brave Teaching Guide

The Feel Brave Teaching Guide is the perfect companion to…

The Feel Brave Series of Children’s Reading Books

This set includes all six children’s story books:

The Wolf Was Not Sleeping

The Wolf was Not Sleeping is a heartwarming bedtime story…

The Purrfect Pawse

In The Purrfect Pawse: A little book to help…

The Wolf and the Baby Dragon

When Wolfgang and his friends learn about a secret cave…

The Wolf’s Colourful Coat

Wolfgang can’t wait for it to get cold enough for…

The Wolf and the Shadow Monster

Wolfgang is excited to be allowed to have his friends…

The Grand Wolf

Wolfgang and his friends love to visit the Grand Wolf…

The Wolf is Not Invited

Wolfgang is left heartbroken when his best friend Catreen runs…