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Crown Buildings, Bancyfelin, Carmarthen, SA33 5ND,
United Kingdom


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+44 (0) 1267 211345


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Bradley Busch

Bradley Busch is a chartered psychologist and director of InnerDrive. He graduated from Loughborough University with distinction and went on to work with Premiership and international footballers from England, Scotland, Wales and Japan. Outside of football, he has worked with elite athletes, helping GB athletes win medals at the London 2012 and Rio 2016 Games. As well as writing regularly for The Guardian, he is a leading expert on how psychological research can best help students, teachers, athletes and businesses think and perform better.

Click here to view a feature of ‘Release Your Inner Drive’ in The Daily Mail.

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Publications by Bradley Busch

Release Your Inner Drive

Release Your Inner Drive: Everything You Need to Know about…

Author Blog

How the Teenage Brain is Different, and What You Can Do About It...

January 17 2018

Due to advances in technology, we now know more about the teenage brain. This blog looks at why teenagers are more likely to take risks, be sleepy, are poor at reading emotions, are susceptible to peer pressure and have worse self-control. Most importantly, we try our best to offer some suggestions about how sport coaches can help their teenage athletes navigate these challenges.

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Growth Mindset: Whose Line Is It Anyway?

January 15 2018

Does the benefit of having a growth mindset, which is the belief that one can improve, help all students equally? This blog examines some of the latest research which looks at growth mindset in relation to gender, socio-economic background, previous academic performance, and nationality to answer the question, ‘Growth Mindset: Whose Line is it Anyway’?

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