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Crown Buildings, Bancyfelin, Carmarthen, SA33 5ND,
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+44 (0) 1267 211345


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Bradley Busch

Bradley Busch is a chartered psychologist and director of InnerDrive. He graduated from Loughborough University with distinction and went on to work with Premiership and international footballers from England, Scotland, Wales and Japan. Outside of football, he has worked with elite athletes, helping GB athletes win medals at the London 2012 and Rio 2016 Games. As well as writing regularly for The Guardian, he is a leading expert on how psychological research can best help students, teachers, athletes and businesses think and perform better.

Click here to view a feature of ‘Release Your Inner Drive’ in The Daily Mail.

Click here to listen to Bradley Busch on the BBC Radio 2 Chris Evans show.

Connect with Bradley


Publications by Bradley Busch

Release Your Inner Drive

Release Your Inner Drive: Everything You Need to Know about…

Author Blog

Should we really admire naturally talented students most?

June 24 2019

How good are we at objectively judging talent and predicting future ability? Be it for a business proposal, a high-flying student or an athlete or musician who excels early in their career, does our initial judgement of their natural ability cloud our view of them? In essence, are we all suffering from a ‘natural talent’ bias?

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Everything we learnt of the first day of the 2019 Festival of Education

June 21 2019

Once a year, the best and the brightest of education come together for two days to discuss best practice and research at the Festival of Education, one of the best CPD events for educators.

We had the privilege of being invited to speak three times over the two days this year, and took that opportunity to go see as many speakers as we could – so, here are the highlights from the first day for us…

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