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Crown Buildings, Bancyfelin, Carmarthen, SA33 5ND,
United Kingdom


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+44 (0) 1267 211345


+44 (0) 1267 211882

Bradley Busch

Bradley Busch is a chartered psychologist and director of InnerDrive. He graduated from Loughborough University with distinction and went on to work with Premiership and international footballers from England, Scotland, Wales and Japan. Outside of football, he has worked with elite athletes, helping GB athletes win medals at the London 2012 and Rio 2016 Games. As well as writing regularly for The Guardian, he is a leading expert on how psychological research can best help students, teachers, athletes and businesses think and perform better.

Click here to view a feature of ‘Release Your Inner Drive’ in The Daily Mail.

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Publications by Bradley Busch

Release Your Inner Drive

Release Your Inner Drive: Everything You Need to Know about…

Author Blog


July 21 2017

I have been working with athletes for ten years. I am a HCPC registered and BPS Chartered Psychologist. In that time I have had the pleasure and privilege of working with some incredible people who have represented and won major honours for their country. Recently, we at InnerDrive advertised a potential work opportunity for a sport psychologist early in their career. As such, I have spent much of the last two weeks talking to young practitioners. This process has made me reflect on, if given the chance, what advice I would have given myself ten years ago. Here are four things I now know:

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How to Maintain Good Summer Habits

July 20 2017

The summer holidays are some of the best months of the year for children. This can be heavily contrasted with the first few weeks back at school. Parents up and down the country will be wondering what it is they can do to help ensure they cultivate their child’s brain and keep the engaged over the summer holidays. Recent research from psychology may have the answer.

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