Bradley Busch is a chartered psychologist and director of InnerDrive. He graduated from Loughborough University with distinction and went on to work with Premiership and international footballers from England, Scotland, Wales and Japan. Outside of football, he has worked with elite athletes, helping GB athletes win medals at the London 2012 and Rio 2016 Games. As well as writing regularly for The Guardian, he is a leading expert on how psychological research can best help students, teachers, athletes and businesses think and perform better.
Click here to view a feature of ‘Release Your Inner Drive’ in The Daily Mail.
Click here to listen to Bradley Busch on the BBC Radio 2 Chris Evans show.
Why do students appear to sometimes make really bad decisions about their revision? Is there a difference between what you want and what you need? The answer, may be found in one of the most famous marketing campaigns ever.