Edward Watson founded InnerDrive, a mental skills company that initially worked in Premier League football and with Olympic athletes, in 2006. The majority of InnerDrive‘s current work is now in education and business, coaching students and teachers to realise their potential and to cope effectively with pressure.
Click here to view a feature of ‘Release Your Inner Drive’ in The Daily Mail.
Why do students appear to sometimes make really bad decisions about their revision? Is there a difference between what you want and what you need? The answer, may be found in one of the most famous marketing campaigns ever.