Peter Cook's approach to the fundamentals of business management using a Rock and Roll model is hilariously practical.
One of the major problems that I find as a lecturer is helping students find ways of remembering and, more importantly, applying appropriate management techniques.
Peter Cook's book can bridge that gap by providing students with an up to date and relevant language of expression that uses musical idioms and practitioners that most students have heard of and can remember easily. The next step of linking the words and music to the appropriate business practices is made very much easier. The examples expressed in contemporary language will, I am sure, encourage students to use their new knowledge rather than tuck it away in their subconscious.
This is a very readable and useful addition to the business bookshelf that I will be pleased to recommend to students.
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Crown House Publishing Ltd
Crown Buildings, Bancyfelin, Carmarthen,
United Kingdom, SA33 5ND