Words That Change Minds is based on the Language and Behaviour Profile, (LAB Profile for short); a powerful tool which enables you to understand, predict and influence behaviour by de-coding the language that people use.
According to Shelle Rose Charvet, you can directly influence people one-on-one, in groups and even in mass communication by customising your language to match their subconcious Motivation Patterns.
Increase your impact, improve relationships and reduce conflicts, using Words That Change Minds.
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